Banza’s Vibrant Orange and the Persuasive Power of Brand Color

People familiar with Banza, a young company that makes pasta out of chickpeas, know it comes in a vibrant orange box. The specific color–172 C within the Pantone Matching System–is part of the brand’s identity. the brand is called banza, it comes in an orange box. Enjoy ???????????????????? — cat (@sospicygurll) September 21, 2021 It’s…
People familiar with Banza, a young company that makes pasta out of chickpeas, know it comes in a vibrant orange box. The specific color–172 C within the Pantone Matching System–is part of the brand’s identity. the brand is called banza, it comes in an orange box. Enjoy ???????????????????? — cat (@sospicygurll) September 21, 2021 It’s…