Banana Republic Revives Its Adventurous Past With Rebrand

Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. With declining sales and nothing to really differentiate it from its sister brands, Banana…
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. With declining sales and nothing to really differentiate it from its sister brands, Banana…