Balmain and the UK’s Channel 4 Made A Stylish Drama Series Perfect for Riverdale Fans

While numerous advertisers have attempted to make original entertainment, luxury fashion house Balmain’s collaboration with U.K. broadcaster Channel 4 might be an interesting litmus test for the progression of branded entertainment. Channel 4 said its new project with Balmain is its first-ever branded entertainment drama series and the first time a fashion house has partnered…
While numerous advertisers have attempted to make original entertainment, luxury fashion house Balmain’s collaboration with U.K. broadcaster Channel 4 might be an interesting litmus test for the progression of branded entertainment. Channel 4 said its new project with Balmain is its first-ever branded entertainment drama series and the first time a fashion house has partnered…