Avoid Opportunistic Marketing During Hispanic Heritage Month

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, cautions brands against superficial appeals to the U.S. Hispanic market at strategic moments. Below, in his own words, he says consumer loyalty and…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, cautions brands against superficial appeals to the U.S. Hispanic market at strategic moments. Below, in his own words, he says consumer loyalty and…