Authentic Brands Will Buy Reebok for $2.5 Billion

Following a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash…
Following a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash…