Augmented Reality Ads See Better Reception Than Other Digital Formats

Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising. A recent survey from Swedish telecom company…
Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising. A recent survey from Swedish telecom company…