AT&T Sells Xandr to Microsoft

Microsoft will acquire AT&T’s ad-tech business, Xandr, subject to regulatory reviews, bolstering the tech firm’s connected TV advertising capabilities. Financial details weren’t released. Top line Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features. This tech complements Microsoft’s advertising offering and aims to…
Microsoft will acquire AT&T’s ad-tech business, Xandr, subject to regulatory reviews, bolstering the tech firm’s connected TV advertising capabilities. Financial details weren’t released. Top line Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features. This tech complements Microsoft’s advertising offering and aims to…