Athleta Scores Big by Signing Olympian Simone Biles

Olympic gold medalist Simone Biles has inked a long-term deal with athleisure brand Athleta, the retailer announced today. The partnership ends the World Champion gymnast’s nearly six-year relationship with athleticwear giant Nike. In the announcement, Athleta described the collaboration as wide-reaching, bringing to life “the brand’s mission of fostering community, igniting activity and inspiring the…
Olympic gold medalist Simone Biles has inked a long-term deal with athleisure brand Athleta, the retailer announced today. The partnership ends the World Champion gymnast’s nearly six-year relationship with athleticwear giant Nike. In the announcement, Athleta described the collaboration as wide-reaching, bringing to life “the brand’s mission of fostering community, igniting activity and inspiring the…