As the Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity

Does size matter? In the world of newsletter advertising, not so much. As the newsletter economy heats up amid the looming disappearance of cookie-enabled ad targeting, advertisers intent on reaching precise, opted-in audiences have shown a willingness to pay for smaller email lists. The pandemic has encouraged marketers to embrace methods of outreach promising direct…
Does size matter? In the world of newsletter advertising, not so much. As the newsletter economy heats up amid the looming disappearance of cookie-enabled ad targeting, advertisers intent on reaching precise, opted-in audiences have shown a willingness to pay for smaller email lists. The pandemic has encouraged marketers to embrace methods of outreach promising direct…