As Sports Return, Disney-Owned Platforms Prepare to Play Ball

When Disney takes the virtual upfront stage next month, one highlight will be its presentation on sports and its aim of “doubling down across the major leagues.” “We know the value that sports drives as part of reach and scale of audiences,” Rita Ferro, Disney’s president of advertising sales and partnerships told Adweek’s TV editor…
When Disney takes the virtual upfront stage next month, one highlight will be its presentation on sports and its aim of “doubling down across the major leagues.” “We know the value that sports drives as part of reach and scale of audiences,” Rita Ferro, Disney’s president of advertising sales and partnerships told Adweek’s TV editor…