As Publishers Embrace Sports Betting, Advertisers Ante Up

Gambling has enjoyed a handsome makeover in recent years–and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers–including Barstool Sports, Sports Illustrated and Gannett–have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent…
Gambling has enjoyed a handsome makeover in recent years–and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers–including Barstool Sports, Sports Illustrated and Gannett–have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent…