As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance

As Apple’s ad insights busting App Tracking Transparency framework continued to depress Q3 revenues for platform companies like Snap Inc., the Snapchat owner is expanding its existing measurement partnership with agency ally Dentsu with a new focus on performance marketing. As Snap executives frame it, the global performance and measurement partnership promises to balance out…
As Apple’s ad insights busting App Tracking Transparency framework continued to depress Q3 revenues for platform companies like Snap Inc., the Snapchat owner is expanding its existing measurement partnership with agency ally Dentsu with a new focus on performance marketing. As Snap executives frame it, the global performance and measurement partnership promises to balance out…