As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows

Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they’re still an underserved community. That’s the take from Romina Rosado, executive vice president, entertainment and content strategy, at NBCUniversal. In a panel session at Adweek’s Elevate: Hispanic TV summit, Rosado said media companies and their advertisers have “a huge…
Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they’re still an underserved community. That’s the take from Romina Rosado, executive vice president, entertainment and content strategy, at NBCUniversal. In a panel session at Adweek’s Elevate: Hispanic TV summit, Rosado said media companies and their advertisers have “a huge…