As ESPN Welcomes Back the NHL, It Targets New—and Younger—Audiences

The National Hockey League is back on Disney-owned networks for the first time in 17 years as the new season begins today, and the company is ready to take full advantage of its expansive rights deal. In March, Disney and the NHL struck a seven-year deal that made Disney properties the primary TV and streaming…
The National Hockey League is back on Disney-owned networks for the first time in 17 years as the new season begins today, and the company is ready to take full advantage of its expansive rights deal. In March, Disney and the NHL struck a seven-year deal that made Disney properties the primary TV and streaming…