As Digital Audiences Boom, Scottish Broadcaster STV Eyes Growth Beyond Its Borders

GLASGOW, Scotland–The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic…
GLASGOW, Scotland–The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic…