As Consumer Shopping Habits Evolve, How Can Brands Shift Focus?

The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands. Sucharita Kodali, Forrester vice president and principal…
The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands. Sucharita Kodali, Forrester vice president and principal…