As Commerce Revenue Jumps, Condé Nast Pitches New Shoppable Shows

Cond? Nast’s commerce ambitions–hinted at during the media company’s NewFronts pitch last year–are more than just building affiliate content. During this year’s presentation, held virtually Tuesday afternoon, the company announced that 75 short-from series will go back into production with the addition of 50 new pilots across 17 brand channels. The Advance Publications-owned media company…
Cond? Nast’s commerce ambitions–hinted at during the media company’s NewFronts pitch last year–are more than just building affiliate content. During this year’s presentation, held virtually Tuesday afternoon, the company announced that 75 short-from series will go back into production with the addition of 50 new pilots across 17 brand channels. The Advance Publications-owned media company…