Animated KP Nuts Campaign to Raise Relevance of Brand to Younger Consumers

Snack company KP Nuts will release an above-the-line brand campaign to increase its relevance to a younger U.K. audience. Created by St Luke’s, the animated “KPow!” campaign is anchored by two TV ads, one entitled “Traffic,” which highlights the impact of KP’s salt and vinegar variety, and another called “Office,” highlighting the Spicy Chilli flavor….
Snack company KP Nuts will release an above-the-line brand campaign to increase its relevance to a younger U.K. audience. Created by St Luke’s, the animated “KPow!” campaign is anchored by two TV ads, one entitled “Traffic,” which highlights the impact of KP’s salt and vinegar variety, and another called “Office,” highlighting the Spicy Chilli flavor….