Anchor Podcasts Can Take Part in Spotify Audience Network

Anchor podcasts in the U.S. are now eligible to participate in audio advertising marketplace Spotify Audience Network. Spotify said Anchor, the podcast creation platform it acquired in February 2019, powers 70% of its podcast catalog. Anchor released a new guide to its advertising options for creators Wednesday. Spotify will also add podcast buying to self-serve…
Anchor podcasts in the U.S. are now eligible to participate in audio advertising marketplace Spotify Audience Network. Spotify said Anchor, the podcast creation platform it acquired in February 2019, powers 70% of its podcast catalog. Anchor released a new guide to its advertising options for creators Wednesday. Spotify will also add podcast buying to self-serve…