Amazon’s Social Head of Series Pins AR’s Potential for Fans to Socialize

With hard work and a tireless work ethic, Ken Gibbs worked his way up to be Head of Series, Social at Amazon. Today, he’s also part of Adweek’s Social Media Council and shares why he thinks augmented reality (AR) could provide a new potential for marketers to create experiences that encourage fans to socialize in…
With hard work and a tireless work ethic, Ken Gibbs worked his way up to be Head of Series, Social at Amazon. Today, he’s also part of Adweek’s Social Media Council and shares why he thinks augmented reality (AR) could provide a new potential for marketers to create experiences that encourage fans to socialize in…