Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way

LONDON–European budget supermarket Aldi has a penchant for poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals. In its latest tongue-in-cheek campaign, Aldi has created a limited-edition collection of Aldi hoodies, boxers, pajamas and socks. The “capsule collection,” said Aldi’s agency McCann in…
LONDON–European budget supermarket Aldi has a penchant for poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals. In its latest tongue-in-cheek campaign, Aldi has created a limited-edition collection of Aldi hoodies, boxers, pajamas and socks. The “capsule collection,” said Aldi’s agency McCann in…