Adweek Spotlight: Entertaining the World

From TikTok to Instagram Reels, Snapchat and YouTube, it’s no secret that the way people–especially young people–consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers. ENGINE’s Cassandra…
From TikTok to Instagram Reels, Snapchat and YouTube, it’s no secret that the way people–especially young people–consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers. ENGINE’s Cassandra…