Adweek Podcast: The Little Lad Who Loves Berries and Cream

Starburst’s 2007 commercial “Bus Station” introduced us to a new character, the little lad who loves berries and cream, and a marketing star was born. Recently, the spot has made a surprise resurgence on TikTok, prompting new remixes of the character’s repetitive song and marionette-like dance moves. On this episode of Yeah, That’s Probably an…
Starburst’s 2007 commercial “Bus Station” introduced us to a new character, the little lad who loves berries and cream, and a marketing star was born. Recently, the spot has made a surprise resurgence on TikTok, prompting new remixes of the character’s repetitive song and marionette-like dance moves. On this episode of Yeah, That’s Probably an…