Advertisers Handed Direct Access to NBCUniversal’s Peacock Through Yahoo Deal

NBCUniversal has teamed up with Yahoo’s demand-side platform to give advertisers direct access to inventory from the network’s streaming service Peacock, which launched in 2020. The aim is to make the connected TV buying process easier for marketers for scatter and upfront buys. Peacock inventory will be available on a programmatic guaranteed basis, meaning the…
NBCUniversal has teamed up with Yahoo’s demand-side platform to give advertisers direct access to inventory from the network’s streaming service Peacock, which launched in 2020. The aim is to make the connected TV buying process easier for marketers for scatter and upfront buys. Peacock inventory will be available on a programmatic guaranteed basis, meaning the…