Ads That Defy Stereotypes Also Perform Better, New Research Shows

The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with consumers. In 2018, Kantar devised its “Unstereotype Metric” to help affiliated companies monitor their advertising and content to keep them free from gender stereotypes. Among…
The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with consumers. In 2018, Kantar devised its “Unstereotype Metric” to help affiliated companies monitor their advertising and content to keep them free from gender stereotypes. Among…