Adobe Streamlines Marketing Offerings With New Customer Journey Tool

Adobe is unveiling a new tool designed to let marketers better personalize their messaging to each customer’s unique purchase journey. The software giant today announced the launch of a product called Adobe Journey Optimizer, through which brands can bring together various types of customer data in one place and use it to tailor marketing strategies…
Adobe is unveiling a new tool designed to let marketers better personalize their messaging to each customer’s unique purchase journey. The software giant today announced the launch of a product called Adobe Journey Optimizer, through which brands can bring together various types of customer data in one place and use it to tailor marketing strategies…