76% of Americans Want Sustainable Products—but How You Define That Matters

Say you’ve got a sustainable product ready for market. What’s the best way to grab consumer attention? To get an idea of which sustainable attributes are most important to consumers, Adweek teamed up with intelligence company Morning Consult to ask them directly. Sustainability is important, but so is cost According to the survey, sustainability is…
Say you’ve got a sustainable product ready for market. What’s the best way to grab consumer attention? To get an idea of which sustainable attributes are most important to consumers, Adweek teamed up with intelligence company Morning Consult to ask them directly. Sustainability is important, but so is cost According to the survey, sustainability is…