4 Ways to Leverage the Intersection of Brand and Response Advertising

For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. However, due to improvements in measurement, technology and data, the upper and lower parts of the funnel have merged. Now, channels that were considered only for…
For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. However, due to improvements in measurement, technology and data, the upper and lower parts of the funnel have merged. Now, channels that were considered only for…