3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers’ success. As most CMOs…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers’ success. As most CMOs…