The CW Will Return to Close Out Upfront Week With In-Person Event

The CW has stayed on the sidelines when it came to virtual upfront presentations during the pandemic. But the broadcaster will be returning to its customary position of closing out upfront week with an in-person presentation on the morning of Thursday, May 19, the company said today. The network will return to New York City…
The CW has stayed on the sidelines when it came to virtual upfront presentations during the pandemic. But the broadcaster will be returning to its customary position of closing out upfront week with an in-person presentation on the morning of Thursday, May 19, the company said today. The network will return to New York City…

Messenger: End-to-End Encryption Fully Rolled Out for Group Chats, Calls

End-to-end encryption for group chats and calls in Messenger is now fully rolled out, and the Meta-owned messaging application added a host of features for those encrypted communications. There are two forms of end-to-end encryption on Messenger: E2EE chats, which the social network introduced in 2016 as Secret Conversations, accessible by toggling the lock icon…
End-to-end encryption for group chats and calls in Messenger is now fully rolled out, and the Meta-owned messaging application added a host of features for those encrypted communications. There are two forms of end-to-end encryption on Messenger: E2EE chats, which the social network introduced in 2016 as Secret Conversations, accessible by toggling the lock icon…

Freakin’ Jimmy’s John’s: How Anomaly Spiced Up a Legacy Sandwich Chain

Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”–and it aired in Super Bowl 2021 just three months later. On this episode of Adweek’s Adnatomy–a video series that examines how brands, agencies and production companies continue…
Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”–and it aired in Super Bowl 2021 just three months later. On this episode of Adweek’s Adnatomy–a video series that examines how brands, agencies and production companies continue…

Twitter and Brands Deal With Olympic, World Cup Calendar Chaos

People who work on quadrennial events such as the Olympic Games and the World Cup tend to grow accustomed to the circadian rhythm-like predictability of their schedules. But for Jay Bavishi and his colleagues at Twitter, that rhythm has been completely thrown off. Bavishi, the social network’s head of quadrennial events, spoke with Adweek about…
People who work on quadrennial events such as the Olympic Games and the World Cup tend to grow accustomed to the circadian rhythm-like predictability of their schedules. But for Jay Bavishi and his colleagues at Twitter, that rhythm has been completely thrown off. Bavishi, the social network’s head of quadrennial events, spoke with Adweek about…

Messenger: How to Use the Lunar New Year Chat Theme

To celebrate Lunar New Year Feb. 1, Messenger released a Lunar New Year chat theme that adds a background inspired by the Chinese zodiac to conversations. When you switch to the Lunar New Year chat theme, the chat’s emoji will automatically be changed to the tiger emoji. In addition, three word effects will be added…
To celebrate Lunar New Year Feb. 1, Messenger released a Lunar New Year chat theme that adds a background inspired by the Chinese zodiac to conversations. When you switch to the Lunar New Year chat theme, the chat’s emoji will automatically be changed to the tiger emoji. In addition, three word effects will be added…

TikTok Signs European Rugby Sponsorship Deal

TikTok has extended its sports sponsorship strategy by agreeing to a three-year deal to sponsor the Six Nations rugby tournaments. The agreement will run across the Women’s Six Nations, for which it will be the title partner as well as an official partner for the Guinness Six Nations and Autumn Nations Series through until 2023….
TikTok has extended its sports sponsorship strategy by agreeing to a three-year deal to sponsor the Six Nations rugby tournaments. The agreement will run across the Women’s Six Nations, for which it will be the title partner as well as an official partner for the Guinness Six Nations and Autumn Nations Series through until 2023….

Brands Need a Data-Driven Approach to Inclusive Advertising

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Within six months of starting my company, I had to tackle one of the first milestones of a founder’s journey: fundraising. It’s a grueling process, one I wasn’t particularly good at,…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Within six months of starting my company, I had to tackle one of the first milestones of a founder’s journey: fundraising. It’s a grueling process, one I wasn’t particularly good at,…

TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz

Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films. The cable network, which debuted its new logo and tagline last year, unveiled two new spots, directed by Ted Lasso’s Declan Lowney,…
Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films. The cable network, which debuted its new logo and tagline last year, unveiled two new spots, directed by Ted Lasso’s Declan Lowney,…